About Us

Unitrade, a subsidiary of Egypt Luxury Group based in Cairo, has been actively involved in the import, marketing, and distribution of international fragrance, makeup, skincare, and toiletry products since 1974.

Introduction

Unitrade, a subsidiary of Egypt Luxury Group based in Cairo, has been actively involved in the import, marketing, and distribution of international fragrance, makeup, skincare, and toiletry products since 1974. With a long-standing presence and experience in the industry.

Unitrade has demonstrated its commitment and success in this field over the years. In early 2021, Egypt Luxury Group expanded its reach and capabilities by acquiring Univest Group. This strategic move was aimed at further developing the distribution and retail business in Egypt. 

The acquisition brings on board a talented Board of Directors with extensive experience in the beauty industry in the Middle East, as well as a strong financial position for the group. With its robust foundation and the backing of Egypt Luxury Group, Unitrade is poised to make a significant mark in the thriving beauty industry of Egypt. It aims to become a prominent emblem representing excellence and success in the market, further contributing to the growth and development of the industry in the region

Our Values

Vision

To become the premier destination for beauty, fragrance, fashion, and luxury in Egypt. We aim to elevate the Egyptian beauty experience by offering a curated selection of world-class cosmetics, fragrances, and fashion brands.

Mission

To introduce fashion and luxury brands in Egypt’s market with international standards while building on our commitment to our valued partners

Board of Directors

We improve planning, collaboration and recruiting processes so people-first companies can consistently and fairly hire the best talent.

Kashif Shehzaad

Group Chairman

Mohsen Taha

Group CEO